Privacy Policy

Privacy policy

Last updated: 25/01/25

1. Introduction

At AXIVM (“we,” “our,” or “us”), we are committed to protecting your privacy and ensuring your personal data is handled securely and responsibly. This Privacy Policy explains how we collect, use, and protect your information when you use our website (https://axivm.co.uk), purchase products or services, or interact with us.

2. Information We Collect

We collect and process personal data that you provide directly to us or that we collect automatically through your use of our website. This includes:

a) Information You Provide

Account Registration: Name, email address, date of birth, and password.

Order Information: Name, email address, phone number, shipping and billing addresses, and payment details (via Stripe).

Marketing Opt-In: Email address for newsletters and promotional materials.

Forms: Name, email address and other relevant information.

b) Information We Collect Automatically

Cookies and analytics data (via Google Analytics and Hotjar) to track website usage and improve user experience.

3. How We Use Your Information

We use your personal data for the following purposes:

To process and fulfill orders, including payment and delivery.

To manage your account and provide customer support.

To analyse coaching and affiliate application data for internal analytics and to determine suitability for programs.

To send marketing communications (with your consent).

To improve our website and services through analytics and tracking technologies.

4. Legal Basis for Processing Data

We process your personal data based on the following legal grounds:

Consent: For sending marketing communications and collecting sensitive health-related data.

Contractual Necessity: To process orders and deliver products or services.

Legitimate Interests: To improve our services, analyse data for internal purposes, and provide customer support.

5. Third-Party Services

We may share your personal data with third parties who help us operate our business, including:

Service providers: We may share your information with third-party vendors who help us with various aspects of our business operations, such as payment processing, order fulfillment, and email delivery.

Analytics: We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here. You can also opt-out of Google Analytics here.

Legal requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities.

These services may process your data in compliance with their own privacy policies. Where necessary, data transfers outside the UK/EU are safeguarded by Standard Contractual Clauses or equivalent protections.

6. Data Retention

We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy, and to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our policies.

7. Data Security

We implement security measures to protect your personal data, including:

SSL encryption.

Password-protected user accounts.

Regular backups of our data.

Restricted access to personal data (admin-only).

8. Your Rights

Under GDPR, you have the following rights:

Access: Request access to the personal data we hold about you.

Correction: Request correction of inaccurate or incomplete data.

Deletion: Request deletion of your data, subject to legal and contractual obligations.

Restriction: Restrict the processing of your data in certain circumstances.

Portability: Request transfer of your data to another service provider.

Objection: Object to processing based on legitimate interests.

You can exercise your rights by contacting us at info@axivm.co.uk.

9. Cookies and Tracking Technologies

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

10. Third-Party Communication Providers

We communicate with clients via WhatsApp and email. These services process data under their respective privacy policies.

11. Testimonials and Reviews

We may display testimonials or reviews with your consent. Reviews posted on our site are voluntary and at the discretion of the reviewer.

12. Policy Updates

We may update this Privacy Policy periodically. Changes will be communicated via email or a notice on our website.

13. Contact Information

If you have any questions about this Privacy Policy, please contact us here.

Thank you for choosing AXIVM. We appreciate your trust and are committed to ensuring the privacy and security of your personal information.